Autodesk recently released ALL of their expensive software for FREE for students. My response: “Wow… Why?”
Great question, Leighton. Here’s a better worded question: “How does this benefit them?”
Before I answer that question, let me give an example of another company that did something similar. Epic Games, released their $700,000 Unreal Engine for free under the name UDK November 5th 2009. And why did they do that? Because then, see more people will be learning it and loving it, and then when those people have their own video game companies (or work for one, perhaps) they will want to use the Unreal Engine. One distinct thing that must be mentioned, is that the free version released, although not missing any features, (aside from several console porting options) it is basically ‘non-commercial’. Of course, with UDK you can pay royalties to sell it… and whatnot. I’m not getting into that. Anyone that wants to find more about UDK and check it out HERE.
Back to Autodesk. So? For sure they would want people using their software as students and then therefore wanting to use it as professionals… but wait… don’t all professionals use Autodesk software anyway?
Hmmm. What if… Autodesk feels that in the future, less professionals will be using their software if they don’t take extreme measures? (what they recently did)
Why would they feel like that? Hmm, maybe there is some other software that is stealing their lunch money. Some FREE software…
Enter Blender. Blender is commonly used as an acceptable substitute to Autodesk software. And with the new 2.5+ releases, it’s gotten quite the publicity and acclaim. The new user interface is insanely easier to use (once you are used to it) than it ever was. It has been said that anything that Autodesk software can do, Blender can. Could Autodesk… be afraid of Blender?
Wow. This is almost like Microsoft watching the comeback of the company that was going down the drain several years ago. Apple. But this company … the Blender Foundation, is unusually unstoppable. Their prices are hard to beat. In fact… to beat their prices, you’d have to give away software with a roll of cash to go with it. LOL
I’d like to give Autodesk a big hand here for thinking smartically (no, I didn’t inventitate that word) and trying their best to stay on top of the ball, here. However, I’d like to warn Blender, that you guys will have less and less of the newer generation of people using your software… unless you REALLY pick up the ball here and go all out. Make your software WAY better than Autodesk, or your future looks bleak.
Business was cut-throat before… now it’s like trying to survive in a running blender.
- Leighton
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